Influence and persuasion are fundamental to everyday life. From the
alarm clock that startles us awake in the morning to the commercial
interruptions of our favorite evening television shows, we are bombarded
with efforts to get us to do, say, or believe particular things.
This series of lectures will help you to better understand influence across the spectrum, from the mundane alarm clock to the symbol-driven political strategy that averted civil war in post-apartheid South Africa. This course explores the factors that contribute to success stories, such as Nelson Mandela’s in South Africa. It illustrates how some people harness the power of influence to achieve worthwhile goals at home, at work, and in their social lives. In addition to positive examples, the course also offers cautionary tales, such as the Ponzi scheme run by Bernie Madoff, because it’s crucial to understand the influence tactics used by people who intend to take advantage of us. The course introduces a model to depict the components of an influence attempt that contribute to its success or failure. Read more in book guide pdf
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This series of lectures will help you to better understand influence across the spectrum, from the mundane alarm clock to the symbol-driven political strategy that averted civil war in post-apartheid South Africa. This course explores the factors that contribute to success stories, such as Nelson Mandela’s in South Africa. It illustrates how some people harness the power of influence to achieve worthwhile goals at home, at work, and in their social lives. In addition to positive examples, the course also offers cautionary tales, such as the Ponzi scheme run by Bernie Madoff, because it’s crucial to understand the influence tactics used by people who intend to take advantage of us. The course introduces a model to depict the components of an influence attempt that contribute to its success or failure. Read more in book guide pdf
watch in Youube about that:
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